The Uncommon democratises and revolutionises wine making to make it more accessible and enjoyable for the crowd. Made using noble grapes grown in the UK such as Pinot Noir, Bacchus & Chardonny, The Uncommon crafted their sparkling wines to be fresh, aromatic, dry and complex. Sealing the freshness in the cans also allow them to perserve the wines better and making single serves possible.

With the awareness that future successes will be due, in part, to climate change that has already occurred and will continue to do so, that is why sustainability has been cultivated at the core of The Uncommon operations.

The team control every stage of production from grape growing to packaging. They started winemaking using the most sustainable methods they could find, starting with the can. Their pledge is to start creating positive impact to the environment by 2025 — 7 years from the start of their operations in 2018.