Serious Food Co. was launched in July 2015 by Roger Holmes with the inaugural product — Serious Popcorn.

Roger has corn in his blood. Raised on a farm that was passed from his great-grandfather down through three generations, Roger spent his childhood helping harvest corn. With an entrepreneurial spirit, an eye for design and a passion for organic food, Roger’s idea for a contemporary take on corn was born. Since then, Serious Food has expanded their products beyond popcorns to include pea puffs and cookies as well.

Serious Food is dead serious about their mission to make snacking sustainable.

They have a direct relationship with a straight-talking, organic farmer from the Hawke’s Bay. Their grower has been certified organic since late last century so you can sleep easy knowing he’s got this. Good soil. Healthy crops. No artificial fertilisers. No pesticides. 100% traceable.

Their kernels are popped with organic coconut oil from the Philippines. This rock star oil is full of lauric acid & healthy fats that are good for your heart.

And they are currently working towards 100% compostable packaging.