Good Talk Series: Seeds of Change - A Sustainable Story with Purple & Pure

An interview with Ankita Jain, founder of Purple & Pure

Gather around, eco-enthusiasts, as we introduce Ankita from Purple & Pure, where every product tells a story of sustainability and conscious living. Starting in 2017, her journey to make the world a greener place led to the creation of plantable stationery that's not just a gift, but a gesture towards a better planet. In this warm and engaging interview, we’ll dive into the essence of Purple & Pure, learning how Ankita’s vision is planting the seeds for a more sustainable future, one thoughtful gift at a time.

GiftGood: Welcome, Ankita! We're thrilled to have you here. Can you take us back to the moment when the idea for Purple and Pure first sprouted? What was the initial inspiration behind starting your eco-friendly venture?

Ankita: In 2017, after relocating to Singapore and welcoming my first child, I felt a deep inspiration to foster an eco-friendly lifestyle and combat single-use plastics. This led to the birth of Purple & Pure, where we strive to offer sustainable gift options that align with our commitment to environmental preservation and mindful living.

(Image: Ankita Jain - founder of Purple & Pure)

GiftGood: We’re curious about your creative process when developing new products. Can you share a behind-the-scenes glimpse into how you come up with ideas for expanding Purple and Pure's plantable stationery line?

Ankita: Our creative process for expanding our plantable stationery line begins with a deep commitment to sustainability and innovation. We draw inspiration from nature, market trends, and customer feedback to ideate unique and eco-friendly products. Our dedicated team collaborates closely, brainstorming ideas that align with our brand values and meet the needs of our environmentally conscious customers. Through careful research, prototyping, and testing, we ensure that each new addition to our line not only embodies creativity but also contributes to our mission of promoting sustainable living.

(Image: Purple & Pure's paper manufacturing process)

GiftGood: We know that navigating ethical sourcing can be quite the journey. Can you walk us through how Purple and Pure finds ethical suppliers in India  while also championing women's rights and environmental responsibility?

Ankita: At Purple & Pure, ethical sourcing is at the heart of our mission. When sourcing suppliers in India, we prioritize partnerships with organizations that share our values of women's empowerment and environmental responsibility. We conduct thorough due diligence to ensure our suppliers adhere to fair labor practices and environmental regulations. By collaborating with certified fair trade cooperatives and women-owned enterprises, we not only support the livelihoods of local artisans but also champion gender equality. Our commitment to ethical sourcing extends beyond mere compliance; it's a cornerstone of our brand ethos, reflecting our dedication to making a positive impact on both people and the planet.

(Image: Purple & Pure's paper drying process)

GiftGood: Running a sustainable business comes with its own set of hurdles. What have been some of the most unexpected or difficult obstacles you've faced when starting Purple & Pure, and how did you stay motivated to overcome them?

Ankita: At Purple & Pure, we've encountered various challenges on our journey to sustainability. One of the most unexpected hurdles was navigating the complex landscape of eco-friendly materials sourcing and production processes. Additionally, establishing ourselves in a competitive market required perseverance and creative problem-solving.

Despite these obstacles, our unwavering commitment to our mission kept us motivated. We focused on finding innovative solutions, building strong partnerships, and continuously learning from our experiences. Each challenge became an opportunity for growth and refinement, reinforcing our dedication to making a positive impact on the world.

Through resilience and determination, we've been able to overcome these hurdles and continue to grow as a sustainable business. Our journey reminds us that every challenge is an opportunity to reaffirm our commitment to sustainability and inspire positive change.

GiftGood: So what excites you most about the future of Purple and Pure? Is there anything else you'd like to share about your vision for the brand moving forward?

Ankita: We are dedicated to our mission of sustainability. That's why we're continually expanding our range of plant-based gifts, striving to reduce plastic waste and promote eco-friendly alternatives. By offering more plant-based gift options, we aim to inspire mindful consumption and contribute to a healthier planet for future generations.

GiftGood: As we wrap up, is there any additional message or insight you'd like to share with our audience?

Ankita: As we draw near to the end of our conversation, we want to leave you with a heartfelt message. At Purple & Pure, we believe in the power of meaningful gestures that not only bring joy to the recipient but also leave a positive impact on our planet. Every seed planted, every eco-friendly product chosen, every sustainable choice made, contributes to a brighter, greener future for generations to come.

With each plantable gift you give, you're sowing the seeds of hope, growth, and sustainability. You're not just offering a present; you're fostering a connection with nature and nurturing a sense of responsibility towards our environment.

So, as you explore our range of plantable gifts, we invite you to consider the beautiful cycle of giving and growing. Let's join hands to cultivate a world where every gift is a celebration of life, love, and the planet we call home. #sowyourgifts

GiftGood: Ankita, thank you for such a delightful chat. Wishing you continued success and joy in your flavourful journey!

Our conversation with Ankita from Purple & Pure comes to a close, leaving us inspired to make more eco-friendly choices in our lives. If you’re feeling equally motivated, explore our curated gift hampers featuring Purple & Pure products or customise your own gift box for that special touch. 

Let’s celebrate life’s moments with gifts that keep on giving!