Have you ever pondered the fate of the numerous corporate gifts that end up tucked away in a drawer or, even worse, in the trash? It’s about time we rethink the norm of giving forgettable, branded items that often end up unused. After all, the true essence of corporate gifting lies in creating lasting impressions, doesn't it? Each gift is a chance for recipients to use, see your name and brand, and subconsciously hold it dear.
Join us as we delve into our collaboration with Fifty-five, a pioneering agency at the forefront of marketing innovation. It was a joy to team up with them to spread some festive cheer with eco-friendly and reusable Chinese New Year gift boxes, which are specially created to be cherished and remembered.
The client and project | Eco-Friendly Corporate Gifting with Fifty-five
Fifty-five is a visionary agency committed to reshaping the landscape of marketing through the innovative integration of data and technology. With a mission to empower brands in crafting future-proof experiences, Fifty-five stands as a beacon of industry transformation, driving tangible results and meaningful connections.
Together with Fifty-five, we approached this Chinese New Year with a fresh take on gift-giving. Instead of the standard and traditional seasonal offerings, we introduced beautifully designed, eco-friendly CNY custom gift boxes. Our task was to help collect delivery addresses across Singapore and to facilitate doorstep delivery of these bespoke gift boxes to 100 recipients, each thoughtfully crafted to align with Fifty-five's ethos of sustainability and excellence. And guest what? We did all of this while keeping our spending smart – between $50-$60 per person. It’s all about giving an unforgettable experience and honouring the spirit of the season in the best way.
The challenge | An Unusual Corporate Gifting Experience
Handling the corporate gift project for Fifty-five posed multifaceted challenges.
- Collection of Delivery Addresses: Assisting in gathering delivery addresses and recipients' email addresses on behalf of Fifty-five, ensuring accuracy and confidentiality in data management.
- Sustainable Gift Selection: Choosing sustainable and reusable lifestyle products for Chinese New Year gifts, diverging from traditional choices and requiring thorough sourcing aligned with Fifty-five's environmental values.
- Custom Branding: Crucially incorporating custom branding and logos on all gift items, turning each of them into a small but mighty ambassador of Fifty-five’s identity.
- Strict Delivery Schedule: Adhering to a strict delivery timeline, with gifts mandated to reach recipients one week before Chinese New Year's Eve, demanding precise logistical planning and coordination for timely and seamless delivery.
The solution | Elevating Corporate Gifting
- A look inside the final gift set: Complemented by a branded card and presented in a sleek White Basic Gift Box with Logo Sticker, the final set has been thoughtfully curated with an eye for both style and eco-consciousness.
- Branded Plantable Notebook, by Purple & Pure: Jot down your thoughts and ideas and watch them grow - literally. This is a professional essential to remind us that from our words and sketches can come the beauty of new beginnings.
- Branded Plantable Pen, by Purple & Pure: Another little magic in your hands, turning writing into an act of love for nature.
- Branded Jesmonite Coaster by Jhoou Studio: Small in size, big in impact — this handcrafted coaster can add both style and functionality to any living space or office.
- Seamless Service, Elevated Experience: Our hassle-free service ensured a smooth journey from start to finish. Utilising an efficient email workflow, we collected recipient addresses with ease, facilitating doorstep delivery to individual homes or offices. With meticulous shipping and delivery date management, we guaranteed timely arrival before the festive period, while accommodating recipient instructions to ensure a personalised touch. Additionally, we consolidated unredeemed gift sets, arranging prompt delivery to Fifty-five's office, thus streamlining the process for maximum convenience.
Ending with a Promise
Wrapping it all up, who says eco-friendly corporate gifting has to be a headache? Let us take the reins on the nitty-gritty of coordination and planning, freeing up your precious time. This way, you and your team can pour your energy into what truly matters: fostering those invaluable relationships with your clients. With us handling the details, you can relax and enjoy the journey of gifting with a green heart. Get in touch with us today and let's start crafting memorable experiences that your clients will cherish.