IRVINS
IRVINS Overview
Started right here in Singapore, IRVINS has made its name as the creator of #DangerouslyAddictive salted egg snacks that excite the world. A lesser known fun fact about IRVINS is probably their bold entrepreneurial spirit that push them to pivot from a zichar restaurant to IRVINS we all know today. IRVINS offers a range of products with options that are Halal-certified and Keto-friendly.
IRVINS Products on SnackGood
Available in 105g,
as part of Build Your Good Box and Good Market selections.
IRVINS Brand Highlight
IRVINS is Local.
IRVINS Story
First established in 2008 at River Valley Road, Singapore by Irvin Hasaka Yuga Gunawan, the zi char (Singapore restaurant selling local dishes) was known for its great tasting yet affordable live crabs dishes — especially the signature Salted Egg Crab with its creamy flowing golden sauce.
In 2011, they had to relocate to a new area, but unfortunately, the luck didn't move together. The team struggled to keep the restaurant afloat due to its unfavourable location. It was here that they persevered and experimented with many new dishes, eventually leading to the creation of the totally unique sweet and savoury snacks: the salted egg fish skin and salted egg potato chips.
In 2014, they started to sell salted egg snacks through pop-ups around Singapore and eventually permanent stores starting from our first one in Vivocity. With the great support from customers, IRVINS became a household name synonymous with Salted Egg not just in Singapore but also in the region. With their international expansion and strong following among international visitors to Singapore, IRVINS team have helped put Singapore on the global snacks map.
Looking towards the future, IRVINS team are on the road to expanding towards making more #DangerouslyAddictive, innovative, out-of-the box products for everyone to enjoy. Here at IRVINS, it's about pushing the boundaries to be the next forefront leaders of snacks — bringing you the boldest and wildest range of flavours and textures beyond your imagination, and making them into snacks that you can easily purchase anywhere.